Art Director
Graphic Designer
UX Designer
Presentation Designer
The City of Lacoste, reimagined as more than just a destination, but a retreat that immerses you in a full sensory experience
Develop an immersive brand experience that engages all five senses to attract visitors to Lacoste, France.
Everything All At Once
City of Lacoste Rebrand
Blending the rich history with vibrant, modern energy, this campaign is designed to have the audience engage with the village through a personalized, unforgettable, personal journey.
Lacoste evokes a quintessential feeling to be tapped into as you feel the textured streets beneath your feet, see the timeless beauty of the village, smell the lavender-filled air, hear the echoes of its cultural heritage, and taste the rich local flavors.
The Goal: Attract visitors to Lacoste by creating an immersive experience that engages all five senses. Through captivating content that highlights the town’s charming aesthetics, textures, sounds, scents, and flavors, we will garner excitement around Lacoste’s abundant offerings. Drive traffic amassed from social media platforms to our website, converting mobile engagement into website visits, and ultimately increasing in-person travel.
The Concept: Lacoste, a hidden gem in Provence, is entering a new era that blends its rich history with vibrant, modern energy. Our reimagined retreat immerses you in a full sensory experience — feel the textured streets beneath your feet, see the timeless beauty of the village, smell the lavender-filled air, hear the echoes of its cultural heritage, and taste the rich local flavors. This dynamic fusion of tradition and contemporary culture offers an unforgettable connection to past and present, making Lacoste more than just a destination — it's a journey for your senses.
The Team: Brooklyn Jones, Montanna Olivarez, Evelyn Holland, Ava Humler
Photoshop
Illustrator
Canva
After Effects