Art Director
Copywriter
Motion Designer
Sound/Audio Designer
Highlighting authentic, everyday acts of support to bring modern financial literacy to local communities.
Develop a multi-channel campaign to inform first-gen immigrant families of the benefit digital transactions.
#FromUsForUs
Cross-Platform Brand Awareness Campaign
Many immigrant communities still rely on cash due to limited banking access and mistrust of institutions. Venmo makes digital transactions easy and trusted.
Inviting creative professionals from all design backgrounds to break out of their specific way of design thinking for
By referencing genuine, small acts of support, we give the audience a reason to give, share, and strengthen bonds with the people who matter most faster and more effectively in modern day.
The Goal: Develop a 360 campaign for a brand that authentically reflects diversity without trying too hard or forcing it. and expands its audience base that hasn’t been considered.
The Concept: Get tech-comfortable first-generation immigrant families who rely on cash, Zelle, or informal networks for support to experience Venmo as an easy, trusted way to give, share, and feel connected by highlighting authentic, everyday acts of support within families and local communities because Venmo makes it easy to give, share, and strengthen bonds with the people who matter most
The Team: Garic Reger, Sunny Hwang, Nyla Carter
Figma
Jitter
Photoshop
ElevenLabs