Art Director
Creative Strategist
Video Editor
Sound/Audio Designer
An immersive, tech-forward book fair to reignite a passion for reading in Gen-Alpha
Develop an immersive experience to bring children’s literacy scores back up (and their interest in reading.)
Words Become Worlds
AI/VR Integrated Scholastic Book Fair Experience
Children’s literacy scores are down. So is their interest in reading. Naturally, if anyone has the reach an impact to inspire children into reading again, its Scholastic.
VR headsets are leveraged inside the Book Fair to craft narrative-based visuals that amplify stories. Kids can use a mobile device to scan “Crest” (custom QR) pages to experience the magic at home through AR.
An immersive, fantasy forest themed Book Fair experience creates excitement surrounding the magic of reading.
The Goal: Cultivate a new love for the magic of books in third to fifth graders by leveraging experiential design, Augmented Reality, and Virtual Reality technology, thus framing reading as an unforgettable, epic, and personal adventure .
The Concept: The Scholastic Book Fair is partnering with The Magic Treehouse to create immersive, tech-enabled activations at school book fairs across the nation to introduce children to the magic of storytelling and reignite a passion for reading.
The Team: Fallon Perlino, Emma Eisenberg
Krea
ElevenLabs
SUNO
GoogleLabs
Midjourney
After Effects